"One day I was asked if Ricable cables were reliable. At the time I was building little more than prototypes in a basement, and in a rush of pride I replied : "Of course! They are so reliable that I guarantee them for life!". Thus was born the idea of making cables so reliable that they could be guaranteed forever."
Water under the bridge has passed since then, and today I can proudly say that Ricable is no longer just a start-up, but a solid company with sound philosophies and concrete plans.
A company is a synthesis of the people who work in it and its history, so we want you to know more about who we are, where we have come from and where we want to go, so that you too can, in some way, be part of our Family.
Sergio ModenesiÂ
THE RICABLE ADVENTURE
The brand is born. Ricable.
From an idea of Sergio Modenesi, a collaborator at Troniteck (which at that time marketed mainly computers) and a lover of high fidelity, comes the idea of starting a marketing of specific cables for Hi-Fi with its own brand. The trademark is coined from the conjunction of the name of the creator's son (Riccardo) and the word "cable" in English ("cable"), which together give rise to the name of the new brand Ri-cable. A logo is created to accompany the first products sold, which are delivered to the customer in transparent envelopes with labels made with amateur graphics.
Design of the first HDMI cables:
Premium and Ultimate.
HDMI cables, at the time, were a novelty and were increasingly crowding out the old scart protocol. At the time, Troniteck was conducting its business in the garage of the owner's home and, as a warehouse, it had a basement rented for very little money. Among the products it marketed were precisely very expensive HDMI cables with superior performance to the standard ones, and the starting point of the Ricable adventure was precisely this: to design HDMI cables that performed well but were more affordable than the others. Thus the first two Ricable HDMI series were born: Ultimate and Premium.
Coming to the Hi-End and Across HDMI market.
After the first confirmations with the Entry Level series of HDMI cables, the design continued and we came up with a high-performance HDMI cable (HDMI Hi-End) and the ingenious Across series that solved a stubborn installation problem, especially over long distances, of running HDMI cables in conduit. Ricable was the first company in Italy to develop such cables.
The "white box": a distinguishing feature.
The characteristic white packaging that still accompanies Ricable cables in people's homes today was devised. The idea was to develop an original, environmentally friendly, Italian-made package that deviated from the blister packaging type that was all the rage at that time.
It is the turn of analog stereo and digital coaxial cables.
Once the HDMI catalog was organized in the best possible way, the real research began on what has always been the founder's ball, which is to create Audio cables for Hi-Fi. The first analog signal and coaxial cables, again externally manufactured, under the Ricable brand, are put in. In addition, the Troniteck premises are expanded, renting another portion of the basement to make room for the management of the Ricable brand, which was gaining momentum. Signal and Digital Coaxial Hi-End and Ultimate cables were born at this time.
The first product made in Italy .
At that time there was an increasing demand for good quality Speaker bipolar cables, so the first Made in Italy product was added to the catalog, the ancestor of Ricable Custom 2.5, which was sold only by the linear meter or in reels. In 2011, sales of the Ricable brand increased almost fivefold compared to 2010.
Sales consolidate.
These are two years of transition for the Ricable brand, both in terms of production and sales. Thoughts begin to be given to how to organize in-house production, how to develop the catalog, and how to design and test new products. Meanwhile, sales consolidate and the brand takes space in Troniteck's economies. It is no longer just an idea.
Upgrade to HDMI 2.0 .
2014 is the year of the upgrade of all HDMI series to the 2.0 protocol and the inclusion of the top of the line, Supreme HDMI. There are now five HDMI series, although the inexpensive Premium is dropped because it deviates too much from Ricable's philosophy of making only the highest quality cables.
Supreme Speaker is the first cable made in Ricable.
In June 2014, the momentous breakthrough occurs. After months of testing and trials, what is basically Ricable's first true handcrafted product is given birth: the Supreme Speaker. Twenty hours of work were needed to produce the first piece; efforts focused on identifying the best possible production logic in order to optimize production and reduce processing time.
More cables made in Italy are added to the line-up.
The inclusion of other Made in Italy cables produced by Ricable takes place: Supreme Signal, a stereo signal cable, Ultimate and Hi-End Speaker, two Speaker cables of a lower level than the Supreme. An area reserved for cable assembly, the first small Ricable laboratory, is set up in the Troniteck headquarters.
Open to installers and self-builders.
Ricable is also beginning to be appreciated and in demand by installers and DIYers, so a program is kicked off that is the genesis of what will later be Ricable Custom, with the inclusion of many products aimed at installers and DIYers, In 2014, sales resumed growth, nearly doubling from the previous year.
Supreme XLR and reels of cable by the meter.
May sees the introduction of the first Supreme XLR balanced cable, which is followed in July by that of the first reels of cable by the meter, which are measured and packaged entirely by hand using rather rudimentary methods. Above all, however, 2015 is a breakthrough year. It is sensed that the Ricable brand can be the future of the business, and the first concrete project is planned, which involves acquiring suitable premises, transforming the company into a corporation with the Ricable name, and centralizing most of the production in Italy. Sales of Ricable products soar and the brand begins to be known as synonymous with quality and reliability.
At the Monaco Hi-End, the Power series comes on.
May is the month of the first participation in Monaco Hi-End as exhibitors, and in this context the presentation of the entire Ricable Power range, the first entirely designed and built by Ricable, is set. The business, though still under the name Troniteck, moves to new headquarters, but work is being done under the radar to better organize production and the creation of the new company Ricable Srl. 2016 sees a further increase in Ricable-branded sales.
The three crowns: Magnus, Dedalus and Invictus.
The design of the new Magnus, Dedalus and Invictus series, entirely designed and built at Ricable with new quality standards, is kicked off. These will be the backbone and hallmark of Ricable in the years to come. New active-processor HDMI cables are also included. In 2017, Ricable brand sales are further consolidated.
Ricable Ltd.is born...
March 2018 marks a milestone in Ricable's growth. The brand, which began as a simple intuition eight years earlier, has grown over the years by absorbing Troniteck's reliability and reliability-based philosophy, channeling it into the development of a very specific idea: to create its own Made in Italy product that could become a reference in the market. Ricable Srl is officially established, which also absorbs the Troniteck and Altason brands.
... and closely followed by. Ricable Custom.
One of Ricable Srl's first activities was to create a distinctive feature for Custom Installation products, with the creation of a brand, catalog and website dedicated to these items. Thus was born the brand Ricable Custom, with products exclusively for installers and self-builders, derived from Ricable's production, which are characterized by high performance.
Plans for the future.
A programmatic report for the three-year period 2019/2021 is drawn up, which includes the expansion of the brand abroad and the consolidation of the Italian market. Marketing of all products in the Magnus, Dedalus and Invictus series officially begins in the same period.
Primus, the newest addition, debuts.
Debuts the new Primus series, the ideal solution for Entry Level Hi-Fi systems. Primus puts an end to the external production of Audio Hi-Fi cables, all of which are now exclusively designed and manufactured in Italy, in the Ricable laboratory.
