"One day I was asked if Ricable cables were reliable. At the time I was building little more than prototypes in a basement and in a fit of pride I replied: "Of course! They are so reliable that I guarantee them for life!". That's how I came up with the idea of making cables so reliable that they could be guaranteed forever.
A lot of water has passed under the bridge since then, and today I can proudly say that Ricable is no longer a simple start-up, but a solid company, with healthy philosophies and concrete projects.
A company is the synthesis of the people who work in it and its history, so we want you to know more about who we are, where we came from and where we want to go, so that you too can, in some way, be part of our family.
THE RICABLE ADVENTURE
The brand is born Ricable.
From an idea of Sergio Modenesi, a collaborator at Troniteck (which at that time sold mainly computers) and a lover of high fidelity, comes the idea of starting a marketing of specific cables for Hi-Fi with its own brand. The brand was coined from the conjunction of the name of the son of the creator (Riccardo) and the word "cable" in English ("cable"), which together give life to the name of the new brand Ri-cable. The logo was created to accompany the first products sold, which were delivered to the customer in transparent envelopes with labels made with amateur graphics.
Designing the first HDMI cables:
Premium and Ultimate.
HDMI cables, at that time, were a novelty and they were more and more chasing the old scart protocol. At that time Troniteck carried out its activity in the garage of the owner's house and, as a warehouse, had a basement rented for little money. Among the products it sold, there were some very expensive HDMI cables, with higher performances than the standard ones, and this was the starting point of Ricable's adventure: to design high-performance HDMI cables, but at the same time cheaper than the others. This is how the first two Ricable HDMI series were born: Ultimate and Premium.
Hi-End and Across HDMI are coming to the market.
After the first confirmations with the Entry Level series of HDMI cables, the design continued and a high performance HDMI cable (HDMI Hi-End) and the ingenious Across series were realized, which solved a difficult installation problem, especially on long distances, for the passage of HDMI cables in the cable duct. Ricable was the first company in Italy to develop cables of this type.
The "white box": a distinctive feature.
The characteristic white packaging that still accompanies Ricable cables in people's homes was designed. The idea was to develop an original packaging, ecological and produced in Italy, which would be different from the blister packaging that was very popular at that time.
It's the turn of analog stereo and digital coaxial cables.
Once the HDMI catalogue was organized in the best possible way, the real research began on what has always been the founder's obsession, i.e. creating Audio cables for Hi-Fi. The first analogue signal and coaxial cables are inserted, always with external production, branded Ricable. Moreover, the Troniteck premises were enlarged by renting another portion of the basement to make room for the management of the Ricable brand, which was gaining ground. In this period were born the Signal cables and the Digital Coaxial Hi-End and Ultimate cables.
The first product made in Italy.
At that time there was an increasing demand for good quality bipolar Speaker cables, so the first Made in Italy product was added to the catalogue, the ancestor of Ricable Custom 2.5, which was sold only by the linear meter or in reels. In 2011 the sales of the Ricable brand have almost quintupled compared to 2010.
These are two years of transition for the Ricable brand, both in terms of production and turnover. They start thinking about how to organize an internal production, how to develop the catalogue and how to design and test new products. In the meantime, sales consolidate and the brand takes its place in Troniteck's economies. It is no longer just an idea.
Upgrade to HDMI 2.0.
2014 is the year of the upgrade of all HDMI series to the 2.0 protocol and the inclusion of the top of the range, Supreme HDMI. There are now five HDMI series, although the economical Premium is dropped because it deviates too much from Ricable's philosophy of making only the highest quality cables.
Supreme Speaker is the first cable made in Ricable.
In June 2014 the turning point happened. After months of trials and tests, what is, in practice, the first true Ricable handcrafted product is given birth: Supreme Speaker. Twenty hours of work were needed to produce the first piece; efforts were concentrated on identifying the best possible production logics in order to optimise production and reduce processing times.
Other cables made in Italy are added to the line-up.
Other Made in Italy cables produced by Ricable are added: Supreme Signal, a stereo signal cable, Ultimate and Hi-End Speaker, two cables Speaker of a lower level than Supreme. An area reserved for cable assembly is set up in the Troniteck headquarters, the first small Ricable laboratory.
Open to installers and DIYers.
Ricable is beginning to be appreciated and requested also by installers and car builders, so a program is started that is the genesis of what later will be Ricable Custom, with the inclusion of many products aimed at installers and car builders, In 2014 sales have started to grow again, almost doubling compared to the previous year.
Supreme XLR and reels of cable by the meter.
In May comes the insertion of the first Supreme XLR balanced cable, followed, in July, by that of the first spools of cable per meter, which are measured and packaged totally by hand with rather rudimentary methods. But 2015 is, above all, a turning point year. It was clear that the Ricable brand could be the future of the business and the first concrete project was planned, which involved acquiring suitable premises, transforming the company into a corporation with the Ricable name and centralizing most of the production in Italy. Sales of Ricable products soared and the brand began to be known as a synonym of quality and reliability.
TheMonaco Hi-End turns on the Power series.
May is the month of the first participation to the Monaco Hi-End as exhibitors and in this context is scheduled the presentation of the whole Ricable Power range, the first entirely designed and manufactured by Ricable. The activity, although still under the name of Troniteck, moves to the new headquarters, but work is done under the radar to better organize the production and the creation of the new company Ricable Srl. In 2016 there is a further increase in Ricable brand sales.
The three crowns: Magnus, Dedalus and Invictus.
The design of the new Magnus, Dedalus and Invictus series, entirely designed and built in Ricable with new quality standards, is launched. These will be the backbone and hallmark of Ricable in the years to come. New active processor HDMI cables are also being introduced. In 2017, Ricable brand sales are further consolidated.
Ricable Srlis born...
March 2018 marks a milestone in Ricable's growth. The brand, born as a simple intuition eight years earlier, has grown over the years absorbing Troniteck's philosophy based on reliability and seriousness, channelling it into the development of a very precise idea: to create its own Made in Italy product that could become a reference in the market. Ricable Srl was officially established, absorbing also the Troniteck and Altason brands.
...and closely followed Ricable Custom.
One of the first activities of Ricable Srl was to create a distinctive feature for Custom Installation products, with the creation of a brand, a catalogue and a website dedicated to these items. This is how the brand Ricable Custom was born, with products exclusively for installers and self builders, deriving from Ricable production, which are characterized by high performance.
Plans for thefuture.
A planning report is drawn up for the three-year period 2019/2021, which envisages the expansion of the brand abroad and the consolidation of the Italian market. The marketing of all products of the Magnus, Dedalus and Invictus series officially begins in the same period.
Primus makes hisdebut, the latest addition.
The new Primus series debuts, the ideal solution for Entry Level Hi-Fi systems. Primus puts an end to the external production of Audio Hi-Fi cables, which are now all exclusively designed and manufactured in Italy, in the Ricable laboratory.